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The e-Marketing tookit


Here are some essential tools for managing emarketing tasks.  There are many different tools out there and these are just a few that I recommend.


The Database and Delivery system

Act! and Act!emarketing are the database and delivery system that anchors the system.  Act! is the most popular Contact and Customer Relationship managment software.  Act!emarketing or Swiftpage emarketing connect to the Act! database directly in one single environment.  This simplifies the process, eliminating the need to pull data extractions and import your email list.   


Email Templates and HTML

While act!emarketing has a full library of professional templates, at some point you may have to work directly in html.   Notepad++ and Microsoft Visual Studio Express for Web are two essential tools that will help you.  Both are free.


Image and Video Screen Capture

Sometimes words aren’t enough. Use images and videos to show people exactly what you’re seeing. Snagit gives you an easy way to quickly provide better feedback, create clear documentation, and change the way you work together.


Practice, Practice, Practice

It is only through experience will you gain the expertise to concieve, design, deliver and track an effective email campaign.  

 
Act!
Grow and connect with your audience – the new intelligent, integrated Act! emarketing experience helps you attract new customers and get more from existing relationships.

Download Act! Pro Buy Online

     
   
 
Image and Video Screen Capture
Sometimes words aren’t enough. Use images and videos to show people exactly what you’re seeing. Snagit gives you an easy way to quickly provide better feedback, create clear documentation, and change the way you work together.


Download Snagit  $55.95 CAD Online

     
     
   
     

Notepad++ is a free (as in "free speech" and also as in "free beer") source code editor and Notepad replacement that supports several languages. Running in the MS Windows environment, its use is governed by GPL License.

Download Notepad++  
 
     
     
     

 
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